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About Calli

My Story

I’m a serial entrepreneur from Melbourne, Australia. I’ve started several businesses in my long career but I’ve spent the last 3 years teaching online entrepreneurs how to leverage the power of Amazon and Online Marketplaces with my Private Label Australia Membership.  

In 2020, I made a massive shift to focus on a big gap that I saw missing in the online space. I launched Branding by Intent to help entrepreneurs in Australia get their products and services online. The course, Branding by Intent, is currently in BETA, and a new flagship membership program by the same name is being launched right now, to help brand owners market their products and services, while thriving online.

I often gets asked: “When do you sleep? You’re always answering questions and posting online!”

I jokingly answer: “On Fridays! I sleep on Fridays!”    

Listen below when my good friend, Chris Thomas, The Australian Seller, interviewed me for his podcast and I got to tell the story about how I got started on eCommerce.